Blue Ridge Bagels Brand Redesign
I was assigned to create new branding for a small local business. I focused on brand recognition, creating product packaging that markets itself through consistent, appealing design. I wanted the packaging to be reminiscent of a New York bagel shop while still maintaining the charm of a family-owned business in the Blue Ridge Mountains.
Conceptual Ad Project
I was tasked to create a conceptual ad for the brand Halo Top. I wanted to emphasize the high protein content in the brands product in a positive way, counteracting the often toxic diet culture. I wanted the ad to pair a fitness activity with the high protein ice cream in a unique way in order to catch viewers attention. Incorporating the halo tied in both the brand identity as well as the “sweeter” way to protein.
